As part of the vital debate on European competitiveness, TUI underscores the remarkable strength and untapped potential of the travel and tourism sector. Tourism is one of Europe’s most significant economic engines – supporting 26 million jobs (12% of total EU employment) and contributing more than 10% to EU GDP (WTTC forecast for 2025). While projections point to continued growth, this potential can only be fully realised with the right enabling policies. Political frameworks must prioritise sustainable connectivity. Strong financial incentives are needed to accelerate the production of sustainable aviation and maritime fuels in the EU, while also rewarding operators; improved transport infrastructure is essential – a single, efficient EU airspace and EU-wide access to shore-side electricity for ships; moreover, carbon pricing policies should be aligned internationally to prevent emissions leakage and avoid displacing tourism to non-EU destinations. Equally important is the development of a skilled and mobile workforce. EU initiatives to enhance labour mobility, harmonise job qualification standards, and offer targeted training must be strengthened. Seasonal staffing gaps should be addressed pragmatically – through collaboration with employers and openness to non-EU seasonal workers where necessary. Finally, the continued attractiveness of European package holidays depends on a level playing field. Regulatory consistency across operators is crucial, and unnecessary administrative or financial burdens must be avoided. The EU should actively support package holidays, which offer unmatched consumer protection and promote sustainable, well-managed tourism that benefits local communities. With the right policy framework, Europe can reinforce its leadership in sustainable travel, unlock billions in economic value, and generate millions of inclusive, green jobs.